About Joan Mead-Matsui

travel content writer

Welcome to joanmatsuitravelwriter.com

Joan Mead-Matsui, award-winning freelance journalist, travel writer, photographer, and videographer

How can I help you promote your business?

Hello, I’m Joan Mead-Matsui, a freelance travel writer, award-winning journalist, copywriter, photographer, and artist. I also founded and manage Chigirie by Joan Mead-Matsui and Mrs. Matsui’s Origami (handmade paper creations), two businesses I started more than 25 years ago. Visit chigirie.com to view my Japanese torn paper collage art inspired by my travels throughout Japan and the United States. 

Journalism is a life-long passion and helping you spread the word about your business is my business and pleasure.  Whether you own or manage a lodging destination, resort, restaurant, attraction,  or another phenomenal business that shines a positive light on tourism and travel, I can support your mission.

My journalism career grew out of a large-scale multicultural kids’ festival I chaired for a children’s museum in Scranton, Pennsylvania. The Kids Around the World festival attracted more than 500 children and their families.

You can read more about the festival by following these links.



I’ve amassed a portfolio of more than 1,000 published feature stories that have run in a variety of print publications, from  The Abington Journal, The Times Leader, The Dallas Post, and The Weekender to Happenings Magazine,  Natural Awakenings, and Local Flair, regional lifestyle magazines.

The four Keystone Press Awards I earned as a freelance journalist are the icing on the cake.

Keystone Press Awards

2013 – First Place, Niche Publication, Contributing Writer, “My Edition: News for Youth,” Division 7
2013 – Second Place, Series, “Isn’t it Romantic?” Division 7
2012 – First Place, Special Project, Contributing Writer, Clarks Summit Centennial Special Edition, Division 7
2011 – Second Place, Sports, “One Million Flies Strong,” Division 7


Writing ad sponsored stories for The Times Leader allowed me to explore B2B copywriting for advertisers.  

I decided to take a hiatus and explore new opportunities in 2015. At about the same time, David Good, M3 Marketing, LLC owner invited me to cover a press tour and the grand opening of Kalahari Resorts and Conventions on behalf of visitpoconos.com. I also enrolled in a “full monty” travel writing course and two photography classes.

Interests and Hobbies

Art, (named Artist of Distinction, “Abrakadoodle,” national children’s arts’ education program) Martial Arts (studied Taekwondo and Aikido), photography, tennis, Zumba, yoga, cycling; hiking, downhill, and cross-country skiing; horseback riding and fly fishing.

One-of-a-kind lodging and amenities

Each of the destinations I’ve visited since May 2015  has been unique and extraordinary. You’ll find detailed wrap-up and exclusive feature stories accompanied by up close and personal photos to help you plan your vacation, weekend getaway, honeymoon, or day trip. You typically won’t find “reviews” but you’ll find honest reports.

Wondering where to go for nouvelle cuisine, a rejuvenating spa treatment, a beach or fly-fishing vacation, or a truly thought-provoking art exhibit? You’ll find the information you need here.

You can begin your journey in Pennsylvania at one of many outstanding resort destinations surrounded by breathtaking scenery, shopping and culture galore. Or make your way to the Tailwater Lodge in Altmar, NY, an upscale fishing lodge only steps away from the celebrated Salmon River, best known for world-class fly fishing.


Kristie Ceruti, Editor

“Since 2009, I have had the pleasure of being associated with Joan Mead-Matsui, first as her editor at The Abington Journal; then as a colleague in the field of journalism.

As a freelance journalist and photographer, Joan’s reliability, diversified background and willingness to accept assignments on a variety of topics set her apart. In those three areas, she meets and exceeds any expectation you might have in mind. She has held her current position as a freelance journalist at The Abington Journal for I believe, more than seven years, during which time she earned a Pennsylvania Newspaper Association Keystone Award and was selected for an opportunity to write ad-sponsored stories for The Abington Journal’s affiliated daily newspaper, the Times Leader, in November 2015.

During my tenure as Editor, Joan accepted assignments and successfully contributed more than 600 feature stories in four years. Through the years, her skills as a journalist and a photographer developed consistently, revealing her ability to cover a variety of topics, from personality profiles and recreational sports, to arts, music and entertainment. Frequently, Joan pitched enterprise stories that increased her value as a contributing writer on the team. As an astute interviewer, she established rapport with every member of the community with whom she had contact, which in turn increased the reach and good standing of the newspaper.

Open-mindedness, excellence in journalism and photography, and attention to detail distinguished Joan in the workplace. Her independent nature and ability to self-motivate made her an ideal contractor. Joan also embraced teamwork, which led to the aforementioned Keystone Award for coverage of the Centennial of Clarks Summit in 2011. Joan offers every quality you might look for in a freelance journalist and a dependable independent contractor.”

Erika Alexander Bruckner, Editor 

“As an editor at a regional lifestyles magazine, it was a pleasure to work with Joan Mead-Matsui. Her professionalism and quality of writing allowed me to confidently assign her stories that required creativity, accuracy and personal attention. Her ability to relate to her sources in a positive way, as well as her passion for the written word, came through in every piece she penned.”

Barry Kaplan, Everything Natural, 426 S. State St., Clarks Summit, PA

“I have worked with Joan in her capacity as a reporter for many years. In fact, it’s been long enough that I don’t remember how long! 10 years? 15? It could easily be.

Everything Natural is a sustainable lifestyle store, a landmark business in Northeast Pa, and an unusual one at that. Consequently, we’ve had a great deal of media coverage over the 31 years we’ve been in business. I have worked with many reporters in various media and I was always glad when we received a request for an interview Joan would be doing. Her stories would always be accurate (a Godsend), actually reflecting the conversation – she listens! Joan brings an interesting and unique perspective, writing pieces that highlighted something currently newsworthy, something we were featuring, or our special events. Consequently, we were always happy with the published pieces, including her photographs. In fact, I now often joke when a reporter or photographer shoots in the store, as we have had so many photos taken I no longer see a novel place to take one. With her artist’s vision, Joan has found a way to keep them fresh.

I have also worked with Joan as she covered many community events. Being very active in the Abington Business and Professional Association and frequent Chair of the area’s premier event, the Clarks Summit Festival of Ice, Joan has repeatedly interviewed me and other people involved in our various town festivals. Again, she has always been a professional and produced wonderful, engaging stories. You would be well served to hire Joan to write for your publication. We look forward to the next time Joan does a story on Everything Natural!”

Dennis Martin, Northeastern Pennsylvania Historian 

I first met Joan Matsui when I was the Vice-Chairman of the Clarks Summit Centennial Planning Committee in 2011. She worked closely with the committee in our planning and presentation of a year’s worth of activities for the Centennial. As one of the three historians for the Centennial, I was interviewed by her many times in the course of the year and I was enormously impressed by her interest and in her skill at helping me tell my stories properly. The Abington Journal was one of our major sponsors and she was our main contact.

My wife and I are the volunteer historians for the Abington Community Library and we have been very happy continuing to work with Joan as we have enhanced the local history section of the library. While that section has grown greatly, it is the writings of Joan that have brought what is there to the public’s attention.

Dori Waters, Co-founder, The Gathering Place 

“Joan’s stunning photography and eloquent descriptions capture the beauty and charm of each location. Her enthusiasm and attention to detail bring her stories to life. It’s enough to inspire a Hobbit to go on an adventure.”

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