This is a replay of a live webinar with Dr Nic Lucas from the Influence Faculty on how to build an influential blog for effective leadership. The mindmap and other resources mentioned in this video are available here at

Topics covered include:
– why and how to start a blog
– specific examples of different types of blogs
– why developing a brand for your blog is so important
– what type of content can you publish on your blog
– how to develop content that is influential
– podcasts and video
– getting visitors to your blog
– how to make your blog profitable


  1. Hmm it appears like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the whole thing. Do you have any helpful hints for beginner blog writers? I’d genuinely appreciate it.

    • It’s possible your first comment was blocked because I don’t recall seeing it. I’m sorry for the delay but thank you for reaching out to me again. I’m a journalist and at first, I tried to do it all myself. I was exhausted at the end of the day. Outsource as much as possible. You won’t be sorry when you have more time to create posts.

      I’ve received so many requests for help from beginner bloggers that I’m going to dedicate a blog post or two or three to my journey as a blogger. I also have two other websites: and

      What is your blog’s name?

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  5. Hello! I know this is sort of off-topic but I had to ask. Does managing a well-established website like yours take a massive amount work? I’m brand new to blogging but I do write in my diary on a daily basis. I’d like to start a blog so I can share my own experience and feelings online. Please let me know if you have any suggestions or tips for brand new aspiring bloggers. Thankyou!

    • Blogging requires a tremendous amount of work but if you love your topic and/or niche and you’re willing to put in the time required to find timely content, a website/blog is a gratifying experience. I’m working on a tip sheet and eCourse now that should help you to get started. I also have two other websites – and Visit those sites. They’re different but intermingled. Let me know if you have additional questions.

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