women’s clothing

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  • November 27, 2017
Wallaroo Hat review joan matsui travel writer
Wallaroo Hat review joan matsui travel writer
I received compliments galore when I wore my hat to a recent National Park Service birthday celebration at the Steamtown National Historic Site in Scranton Pennsylvania.

An Australian Secret


Brimming with Sun Protection

What more can I say about my Wallaroo hat but I love you?


Never before have I worn a hat that has solicited so many compliments. Total strangers took notice the day I wore it to a train excursion in my hometown. I’m smitten with my Wallaroo “Victoria” style.

Wallaroo founders, Stephanie Carter and Lenya Shore, gave birth to the Wallaroo Hat Company in 1999 with their idea to bring the Australian secret of sun protection to the United States. Their broad-brimmed hats are both practical and trendy.

The soft texture, versatile pattern, and comfortable fit make this hat the ideal travel companion and a welcome addition to my wardrobe. An inconspicuous ribbon that tucks under the brim allows you to adjust the fit so you won’t need to hang onto your hat at the beach or on a windy day.

Victoria adapts to a variety of activities from fly fishing to an afternoon stroll on the beach. While I was on a travel assignment in August, I pulled my hat out of a beach bag that was full of towels, electronics, and a change of clothes. There was not a wrinkle or bump and my Wallaroo was ready to wear.

In 2013, Wallaroo Hat Company joined the Certified B Corporation and more than 2,100 globally recognized companies that have invested significant time and effort to meet the stringent standards of social and environmental performance, accountability, and transparency. B Corp members use the power of business to solve social and environmental problems.

Our mission is to help eliminate the threat of skin cancer through information and prevention. The fight against skin cancer is one that concerns everybody, everywhere. According to The Skin Cancer Foundation, over the past three decades, more people have been diagnosed with skin cancer than all other cancers combined. ~Carter and Shore (via

From the moment you place a Wallaroo hat on your head, you’ll know why Carter and Shore’s business has thrived for 18 years.

Buy a Wallaroo Hat on Amazon.

See the full catalog at Wallaroo’s catalog at


Some of the links on this page are affiliate links. I will earn a commission if you decide to make a purchase but at no additional cost to you. I have experience with all of these companies and by linking to their product or a party that sells their products, I recommend the product based on their helpful and useful nature, and definitely not because of the small commissions I make if you decide to buy something.


American sweetheart Clarks Summit stores Messy Flower Child re-purposed clothing Revival Princess second-hand clothing teen clothing women's clothing

Local women aim to revolutionize the way we think about fashion

Wild Reign

From left, Sammi Shea, Justene Bartkowski, and Nina Konz are shown in front of their new store, Wild Reign. Together, they aim to overcome societal pressures to dress a certain way.

Clarks Summit’s newest store opens at 116 Depot Street

By Elyse Notarianni

Saturday, July 9 marked the opening of Wild Reign, Clark’s Summit’s newest clothing store for women. Wild Reign’s founders, Sammi Shea, Nina Konz, and Justene Bartkowski, aim to overcome societal pressures to dress a certain way.

“Our slogan is: We’re freed to be wild. We’re worthy to reign,” says Nina Konz. “We are free to be ourselves as individuals, and we are worthy to be royal, glamorous, and captivating. We want to empower women to be themselves, not what the world says they should be and not what their insecurities make them afraid to try.”

These women spend a lot of time and through searching for their inventory, or “treasure pieces” as they call them. The difference between Wild Reign and a second-hand store is they take the time to find quality products. This means customers spent less time rooting through old, damaged items to find something worthy buying. They restore or repurpose items by repairing damages or altering the design through sewing and embellishing. Each piece is practically new but sold at a second-hand price. And the best part? No used clothing smell. 

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Wild Reign inspires a new way for women to shop

Throughout this process, each founder has honed in on her own personal brand, which they display on their Instagram account, WildReign. In her jean shorts and t-shirts, Sammi is the American Sweetheart, while Nina prefers lace, long dresses, and the title “Revival Princess.” Justene dons flowing, floral pieces as the “Messy Flower Child.” Each woman who interacts with the business is encouraged to find their own style whether on their own or with the help of the store’s employees.

Sammi, Nina, and Justene want to create a personalized shopping experience. To help a woman find her style, they take the time to get to know her. Together, they talk and create a Pinterest board of things she loves to wear and the look she aspires to achieve. That way the founders can determine her style and find clothes that fit her personality. If they don’t already have exactly what they are looking for in the store, they go out into the field to find it.

“We go above and beyond for our customers,” says Bartkowski. “We often search for clothing with a specific person in mind because we want it to feel as if we are giving them a gift. Taking the time to get to know the women in our stores and doing everything we can to serve them is our mission. We take that very seriously.”

Giving back to the community

By pursuing their passion for clothing and personal style, the women of Wild Reign hope to send a bigger message to teenagers in the area. So many people who grew up in a small town dream of leaving for something more, but these women prove that bringing their ideas into the community can promote change by creating something new.

“We want to give back to the community,” says Sammi Shea. “We don’t want to be a surface level business. At Wild Reign, we want people to feel like they are a part of something.”

Are you interested in finding your style? Visit the girls in their store on 116 depot street, suite 1,  or order clothes through their Instagram account, WildReign.

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