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Yvon Chouinard: Falconry to Fishing

Patagonia Founder: Challenging People, Business, and the World

“Some Stories: Lessons From The Edge of Business And Sport”

Yvon Chouinard: Falconry to Fishing highlights a lifetime of stories and adventure.

Who is Yvon Chouinard?

He’s well known for challenging people, business, and the world to achieve sustainability on Earth.

Chouinard is the provocative and innovative Patagonia founder whose humor and storytelling skills will get your wheels turning. “Some Stories: YVON CHOUINARD: LESSONS FROM THE EDGE OF BUSINESS AND SPORT” motivates and inspires you to reconsider how you’re living your own life. He encourages you to step out of your world and look for ways you can do your part.

Through his stories, Chouinard demystifies the evolution of Patagonia, a company he founded in 1973 in Ventura, CA. Patagonia is known worldwide for its outdoor clothing and gear for “the silent sports,” climbing, surfing, skiing, snowboarding, fly fishing, and trail running. But his commitment to conservation and preservation is what stands out.

He utilizes each of the 452 pages to set the record straight about what motivated him to fastidiously craft his company based on an urgency to save our planet from further destruction. It’s not a coincidence that Chouinard chose to not only document his treks around the world but that he created gear that supports an adventurer’s lifestyle.

If you admire entrepreneurs who lead with cutting-edge ideas, it’s never too late to join forces with Chouinard and his Patagonia team. Consider the great strides we’ll make if we follow his lead and take time to appreciate nature and then find a way to do something positive for our environment and our world. From cover to cover, you’ll discover how we can all play an integral role in environmental activism while making a mark in business.

Yvon Chouinard: Some Stories
Photo courtesy of Yvon Chouinard: Patagonia

“The Golden Age of a sport is when the most innovation in technique and equipment occurs, and I’ve been fortunate to have lived and participated in the Golden Age of many an outdoor sport.”

Preface to Yvon Chouinard: “Some Stories”

If you share Chouinard’s appreciation for nature and zest for exploration, you’ll be captivated by his anecdotal descriptions of climbing some of the world’s most challenging mountains. They’re also symbolic of his thoughts and philosophies.

“I’ve found that I get a lot of creative satisfaction from breaking the rules in sport and business. Plus, it’s a lot easier than conforming and, in the end, leads to better stories.”

Yvon Chouinard

At the end of Some Stories, Chouinard reminds us of Patagonia’s Mission Statement.

“We begin with the premise that all life on Earth is facing a critical time, during which survivability will be the issue that increasingly dominates public concern.”Where survivability is not the issue, the quality of human experience of life may be, as well as the decline in health of the natural world as reflected in the loss of biodiversity, cultural diversity, and planet’s life support systems.”

Yvon Chouinard: “We’re in business to save our home planet. Our Values”

As a fly angler, every moment I spend in the water serves as a reminder of how fortunate we are to have abundant outdoor resources at our fingertips. Without a doubt, it’s our job to not only reap the benefits but do our part to protect and preserve.

You can purchase a copy of Some Stories: Yvon Chouinard LESSONS FROM THE EDGE OF BUSINESS AND SPORT directly from Patagonia.


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A River Trilogy book review Adventures Authors book Book Review book reviews Fishing Fishing Destinations Fly Fishing Books Fly Fishing Stories and Tales Lifestyle Travel Product Links W.D. Wetherell Author

Outright Fishing Tales: A River Trilogy

  • By
  • May 3, 2018
New England Fishing

New England Fishing
A naturalist’s account of the Vermont River, One River More, and Upland Stream

 

“Vermont River,” “Upland Stream,” and “One River More” are all books by acclaimed author W.D. Wetherell. He combined those three classics into entertaining and descriptive reflections of his most endearing fly fishing moments. A “Word at the Start,” hooks you and then reels you in as you read one tale after another.

“I had fallen in love with fly fishing as a teenager, thanks to my parents buying a summer house on a bassy Connecticut lake,” Wetherell wrote. “This led me to fly-fishing, and then a passionate reader as a kid-to the literature fly-fishing boasts of, the ‘fishing in print.”

Wetherell is an award-winning novelist with more than 20 books to his credit. A few of his other titles are “The Writing on the Wall,” “North of Now,” “Soccer Dad,” and “Summer of the Bass.” Vermont River is the first book in his fishing collection and a requiem to his love for fly fishing in Vermont. Trout Magazine deemed this selection as one of the 30 finest works about fly fishing. You won’t be disappointed, even if you’re not an angler – each of these works are indicative of Wetherell’s love of nature and family.

A River Trilogy is a fluid, gentle, and entertaining literary work that will leave you yearning for more stories. It’s truly a work of literary art. I encourage you to travel along on his journeys through New England, Montana, and Scotland’s most treasured waterways.

You can purchase the book here by clicking on this link. .

Learn more about W.D. Wetherell at wdwetherell.com.

DISCLOSURE:

Some of the links on this page are affiliate links. I will earn a commission if you decide to make a purchase but at no additional cost to you. I have experience with all of these companies and by linking to their product or a party that sells their products, I recommend the product based on their helpful and useful nature, and definitely not because of the small commissions I make if you decide to buy something.

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Adventures

French Interior Tips

  • By
  • October 20, 2016

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Adventures

My Dog Is Going Crazy

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  • October 20, 2016

Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Namaz nec tellus a odio tincidunt auctor a ornare odio. Sed non elit vauris Igor set high value vitae eriat consequat auctor eu in elit.

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