healthy Lifestyle

Woosh Beauty: Makeup Simplified

The Fold-Out Face by Woosh Beauty

The Fold Out® Face

WOOSH BEAUTY founder, Andrea Abraham: Easy, Supportive Solutions for Beauty (and Life)

What? Are you asking me to model your makeup?

As confident as I am about my middle-aged skin, aging skin has its issues. Dark spots, rosacea, dry patches, and yes, occasional breakouts can appear all at once. Fortunately, I found my perfect shades and look with a makeup line that’s a gift to the beauty industry.

Trying to find the best fit for your skin tone, age, and lifestyle in a sea of cosmetic options takes considerable money and time, and quite frankly, with a busy lifestyle, most days I want to be out the door in a flash.

Knowing there must be tons of other women like her looking for simpler ways to help them get their faces on, WOOSH BEAUTY founder Andrea Abraham focused on creating a palette that puts everything you need in one place. She also designed the applicator tools that “help you get things done faster, easier, and better.”

The Fold-Out Face by Woosh Beauty
Imagine having all your makeup in one convenient fold-out kit. Andrea Abraham created The Fold-Out Face Palette in five palettes.

The Fold Out Face® Palette, the only all-in-one fold-out case with a built-in mirror, is the answer to your makeup needs. The palette contains 13 cosmetics to help you create the look you want, cut the clutter, and spend less time in front of your mirror.

Abraham, a self-proclaimed makeup junkie, confessed,

“I myself have always been a beauty junkie, buying and trying (and hoarding) all kinds of beauty products stuffed into every inch of space in my vanity… while dichotomously seeking a more streamlined approach to what needed to be done every morning.”

Andrea Abraham Woosh Beauty
Andrea Abraham, Woosh Beauty founder created her company to give women an easy, simplified way to apply makeup from eye shadows to lip gloss.

Who wants a heavy foundation that feels like old-fashioned pancake makeup? WOOSH makeup products are lightweight with an air-brushed look that enhances your skin.

Not sure what palette you should buy? Abraham created five palettes for the fairest skin to deep tones for our girlfriends with ebony skin. Each kit includes:

  • Four Wet/Dry Eye Shadows (One is a Base)
  • Two Perfector to Hide Blemishes and Dark Circles
  • One of Each Light and Dark Contouring Powder
  • Two Blushers to Use Separately or Blended Together
  • Two Shades of Foundation Powder to Give You an Air-Brushed Look
  • Shimmery Highlighter to Add the Finishing Touch

Makeup Fact: WOOSH BEAUTY’S mineral formulas are perfect for any age and skin tone. But you’ll also be happy to know they are cruelty-free, derm-tested, free from sulfates, paraben, and gluten, and FRAGRANCE-FREE.

Woosh Beauty Makeup Tools
Create a flawless look with versatile makeup tools.

Creating a beauty company doesn’t come without its challenges. Abraham soon discovered explaining her design concept to the men who work in the “beauty” spaces at her suppliers and manufacturers took more time and effort than she anticipated.

“Something I didn’t bank on was the time and effort it would take to try and explain product ideas to these men who clearly don’t wear makeup,” she said. “To tell them why the tools needed to be just so with this particular angle or why the palette needed to be laid out just like this…I have a sneaking suspicion that if I had been speaking to more female engineers and manufacturers, a lot of time would have been saved.” 

Abraham built her brand to support women’s needs with a mantra that says it all. In a nutshell, she believes life is complicated enough, makeup doesn’t have to be. At a time in our culture where it feels like beauty is more complicated, more confusing, more competitive, more, more, more she is focusing on less.

“One palette and a few unique tools are all you really need to look and feel great. I hope people think of Woosh as a brand that offers easy, supportive solutions for when beauty (and life) feel overwhelming. We’ve got your back!”

Makeup Tip: The blender shades have you covered as a foundation and finishing powder that you won’t know you’re wearing.

Looking for more makeup tips?

I applied my makeup using The Secret Brush, a 4-in-1 nesting brush that makes application a BREEZE. It’s perfect for every day and travel.

Makeup should complement your age, skin tone, and lifestyle. A heavy foundation only enhances fine lines and wrinkles. Rather than hide your beautiful face behind layers of products, aim for a lightweight airbrushed look.
“You don’t look like you’re wearing makeup,” “What kind of makeup are you using?” and “You look fabulous” are among the compliments I’ve received since I began using Woosh Beauty products. I’m wearing #2.5 Medium Tan and the Spin-On Lip Gloss.

Not sure how to get the look you want? Step-by-step instructions are included with each palette. Stay tuned for my makeup tutorial where I’ll show you how I applied Woosh Beauty products.

If you love what you’ve seen in this review and you’d like to order The Fold Out® Face, click HERE to check out the selection.

Keep your skin in tip-top shape. Get DIY recipes to keep your skin glowing. Try recipes from The Lodge at Woodloch. Book a spa retreat at the Lodge at Woodloch.

Protect your skin. Wear a hat. Choose from a wide selection of Wallaroo Hats. Read my review. .

Disclaimer: One or more of the links on this page is an affiliate link. Please note I only promote products I use and trust and if you buy a product I will receive a small commission at no additional cost to you.

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healthy Product Review


  • By
  • November 27, 2017
Wallaroo Hat review joan matsui travel writer

Wallaroo Hat review joan matsui travel writer
I received compliments galore when I wore my hat to a recent National Park Service birthday celebration at the Steamtown National Historic Site in Scranton Pennsylvania.

An Australian Secret


Brimming with Sun Protection

What more can I say about my Wallaroo hat but I love you?


Never before have I worn a hat that has solicited so many compliments. Total strangers took notice the day I wore it to a train excursion in my hometown. I’m smitten with my Wallaroo “Victoria” style.

Wallaroo founders, Stephanie Carter and Lenya Shore, gave birth to the Wallaroo Hat Company in 1999 with their idea to bring the Australian secret of sun protection to the United States. Their broad-brimmed hats are both practical and trendy.

The soft texture, versatile pattern, and comfortable fit make this hat the ideal travel companion and a welcome addition to my wardrobe. An inconspicuous ribbon that tucks under the brim allows you to adjust the fit so you won’t need to hang onto your hat at the beach or on a windy day.

Victoria adapts to a variety of activities from fly fishing to an afternoon stroll on the beach. While I was on a travel assignment in August, I pulled my hat out of a beach bag that was full of towels, electronics, and a change of clothes. There was not a wrinkle or bump and my Wallaroo was ready to wear.

In 2013, Wallaroo Hat Company joined the Certified B Corporation and more than 2,100 globally recognized companies that have invested significant time and effort to meet the stringent standards of social and environmental performance, accountability, and transparency. B Corp members use the power of business to solve social and environmental problems.

Our mission is to help eliminate the threat of skin cancer through information and prevention. The fight against skin cancer is one that concerns everybody, everywhere. According to The Skin Cancer Foundation, over the past three decades, more people have been diagnosed with skin cancer than all other cancers combined. ~Carter and Shore (via

From the moment you place a Wallaroo hat on your head, you’ll know why Carter and Shore’s business has thrived for 18 years.

Buy a Wallaroo Hat on Amazon.


Some of the links on this page are affiliate links. I will earn a commission if you decide to make a purchase but at no additional cost to you. I have experience with all of these companies and by linking to their product or a party that sells their products, I recommend the product based on their helpful and useful nature, and definitely not because of the small commissions I make if you decide to buy something.


Anxiety books about positive thinking Control Fear healthy Lifestyle Self-Help Books Whole Self

Find Yourself Inside Your Body as “Whole Self”

  • By
  • September 5, 2017
Kendrick Mercer Whole Self

“Getting Away to Find Whole Self”

by Kendrick Mercer, author of WHOLE SELF


Kendrick Mercer Whole Self
Mercer’s book, “Whole Self” is on my “must-read” list.




Nature has a healing quality. Vibrant greenery rustling from movement. The scent of moist soil. The sounds of wind and water. The startling beauty of a mountain range when you step out of a clearing on a forest hike and see a vista across from you at eye level. The morphing shapes of clouds making lazy pictures in the bright blue sky. The heat of the sun on your face and arms. If you open your senses to experience the diverse qualities of nature and connect with the consciousness that lives in you behind your words and agendas, you will find yourself inside your body as Whole Self. This harmonious, resilient being is who you were born to be.

Our early ancestors, going back as many as 250,000 years, had brains and bodies much like ours. They lived in harmony with nature and would have viewed themselves as animals. Some had an extraordinary ability to adapt and innovate, which was something new to life on Earth. And about 60,000 years ago, when a super volcano erupted, a mere handful of very hardy and adaptive souls survived the catastrophe. We are descended from these remarkable people who found ways to survive treks of hundreds of miles with uncertain food supplies through unfamiliar terrain, and gifted us—their descendants—with the genetic heritage of abstract reasoning.

While we can be grateful for our highly evolved minds, there is a drawback to them. Our powerful capacity to anticipate the future and avoid danger keeps us alive, but most people in the modern world also run on a low-grade level of anxiety because we are hyper vigilant against threats from “dangers” in settings that are not mortal threats. We fear threats to our self-images and belief systems. At birth, instead of being left to bask in Whole Self, we are encoded by our parents, families, and communities to become Constructed Selves trying to control fear. Running our lives making decisions based on these encodings rather than on our instincts and innate sense of harmony does not bring us joy or a sense of aliveness. It stresses us and leaves us feeling as if something is off. Fortunately, reconnecting with Whole Self is the antidote.

Getting away to find Whole Self in nature may be just the remedy you need for whatever ails or confuses you. Whole Self is latent, yet accessible in each of us. It is a state of inner trust that allows all our knowledge to synthesize so we may respond spontaneously and appropriately to real problems in real time in each moment of our lives. It is tranquil, dynamic, and effective. It is a state free of resistance, anxiety, self-doubt, and prejudice. Whole Self enables us to live our lives with quiet confidence and minimal effort. It is the elemental state of being human.

Travel to a forest, a lake or stream, an island, a mountain top. Or step into a garden or park. Find a place to sit where you will be undisturbed—even if only for a few minutes—and be still. You may close your eyes if it helps you get present, or keep them open. I assure you, there is no need to invent a lot of rules for this process. You already intuitively know what to do and can trust it. I recommend breathing and being with what is. Listen, observe, taste, smell, feel. As you do, you may perceive the world around you heightened, like a blurry camera setting has come into focus. You may also notice that tension has dropped away, or that you can breathe easier.

My wife, Valorie, and I live on an island in the middle of a lake in northern Idaho. Every season and day have nuances that are fascinating to us because we take time to appreciate them. Being in harmony with nature through Whole Self is integral to our lifestyle and relationships. If you use your travels to experience Whole Self in a world of setting, I can promise it will enrich your life by making every moment more vivid and peaceful. Life is a grand adventure that begins with you.

KENDRICK MERCER is a historian, philosopher, and consultant. He has provided more than fifty years of coaching to thousands of people who note the transformational power of his business and personal development advice. His extensive knowledge of history, anthropology, evolution, psychology, and science has helped numerous corporate CEOs, presidents, and executives, as well as entrepreneurs, independent business owners and more. 

Mercer graduated from Willamette University in 1958 with a major in history. He went on to earn a Doctorate of Jurisprudence in 1961 from Willamette University Law School, and passed the Oregon State Bar, standing fourteenth in a field of 400 participants, and joined a law firm in Oregon. For more information, please visit and connect with Mercer on Twitter. 

Whole Self was released on June 20, 2017, and can be ordered from Amazon and wherever fine books are sold.



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all natural bug repellents baby safe bug repellents gardens healthy Lifestyle new products Product Review summer accessories Travel Product Links

Say “Hello” to Babytime Mighty Shield Bug Repellent

  • By
  • August 20, 2017
Joan Mead-Matsui Travel Product Review

Say “Goodbye” to bugs


Protect your family from annoying pests

Joan Mead-Matsui Travel Product Review


Babytime Mighty Shield by Episencial is a natural, mostly organic and plant-based bug repellent that’s enriched with Brazilian Propolis and Flax and Aloe. The pleasant smell of the active ingredients Castor, Linseed, Cedar, Lemongrass, and Rosemary oils make this product a welcome addition to my summertime arsenal.

Nothing takes the fun out of the outdoors like a pinch or sting and itch of an insect bite and the inflammation that can linger for days. On several of this summer’s hottest, most humid days and nights, I applied the lotion to my arms and legs before heading out to fly fish or walk with my family. Mighty Shield kept the bugs away, even after several hours of activities.

Babytime Mighty Shield Bug Repellent Review
Protect your delicate skin with Babytime Mighty Shield Bug Repellent, a product I’ve recently sampled.

While some of the widely used over-the-counter repellents can irritate sensitive skin, Babytime is perfect for anyone who, like me, has delicate skin. Mighty Shield has a pleasant scent and is formulated to keep skin bug free. The plant-based ingredients did NOT leave an oily residue and they deliver all-natural anti-antibacterial and anti-inflammatory properties to soothe irritated skin from previous bug bites.

Buy Babytime Mighty Shield Bug Repellent.

Be sure to visit to learn more about Mighty Shield and Episencial’s full line of baby-safe, animal-friendly, and GREEN products.


Some of the links on this page are affiliate links. I will earn a commission if you decide to make a purchase but at no additional cost to you. I have experience with all of these companies and by linking to their product or a party that sells their products, I recommend the product based on their helpful and useful nature, and definitely not because of the small commissions I make if you decide to buy something.

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